Apple is laying off staffers working on the Vision Pro and Siri
Apple is laying off staff on the Siri and the Vision Pro teams, according to Bloomberg. The cuts include "largely shutting down" a Vision Pro gaming team and "reducing the size" of the team that makes Vision Pro immersive content, the publication says. More than 200 jobs were cut
The layoffs at Apple's Vision Pro and Siri teams signal a significant shift in the company's priorities, particularly in the augmented reality and artificial intelligence spaces. With over 200 jobs cut, this move indicates that Apple is reassessing its investments in these areas, potentially due to slower-than-expected progress or a change in strategy. For app developers, this news matters because it may impact the types of apps and experiences that will be supported on future Apple devices, particularly those related to AR and AI.
The reduction in staff on the Vision Pro team, especially in gaming and immersive content, suggests that Apple may be scaling back its ambitions for the platform, at least in the short term. This could have implications for app developers who were planning to create content for the Vision Pro, as they may need to adjust their plans or explore alternative platforms. Furthermore, the cuts to the Siri team may indicate that Apple is rethinking its approach to virtual assistants, which could have broader implications for the voice AI market and app developers who integrate with Siri.
As the app ecosystem continues to evolve, developers should watch for further signs of how Apple's strategic shifts will impact the types of apps and experiences that are supported on its platforms. They should also keep an eye on how other companies, such as Google and Amazon, respond to Apple's moves in the AR and AI spaces. Additionally, developers may want to explore alternative platforms and technologies that can help them reach users and create engaging experiences, regardless of Apple's direction.
Originally reported by theverge.com. AppNewsletter adds analysis for ai & agent economy readers.